RATCHETING UP THE ART OF BRAND COMMUNICATION SINCE 2010.
ABOUT THE WORK OF RATCHET
Our straight-forward purpose: to help organizations of any size effectively articulate their purpose, distinct value proposition, and mission critical messages to the right audiences. Determining how best to develop key messages and tell compelling stories is what ratchet does best.
Large companies, nonprofits, family-owned businesses, and startups have all turned to ratchet for insight and support. Some of our work includes:
Driving change management decisions for international fashion retailers
Storytelling for America’s livestock poultry, hog, and dairy farmers
Reframing value propositions and personalities of colleges and universities to better engage students and stakeholders
Naming new brands and recalibrating exiting brands to confidently express their value and unique position
Writing for CEOs and other C-Suite executives to elevate their thought leadership perspectives
By listening carefully and making sense of the complex, Ratchet communicates and tell stories that give audiences a reason to care, pay attention, and take action.
ABOUT THAD
Thad DeVassie is a strategic brand writer and seasoned communicator who embraces the challenge of articulating nonfiction stories of business in compelling and accurate ways. Truth over hype. Brevity beats the bloated. Because good, accurate stories stand on their own merit. Here are a few highlights from his story:
Thad has been working with brands for more than 25 years to develop and share unique stories.
While launching ratchet in 2010, he and his wife began the process of adopting their youngest son from China.
In 2014, Thad and his oldest son traveled to Cambodia and later embarked on a fundraising and building campaign of a family-style home for 22 orphaned children through Asia's Hope that opened nine months later. He is an ongoing advocate for orphan care, traditional and special needs adoption, and the plight of orphans around the world with his wife and three children.
He and Jeremy Slagle are co-founders of Joy Venture – a platform where they share stories of dreamers and doers who are actively discovering, developing, and spreading their joy with the world.
He has up close and personal experience with Alzheimer’s, cancer, and curveballs he never saw coming. These stories speak to his sense of purpose, depth of empathy, and desire to use his talents for good.
He is the author of an award-winning collection of prose poems and two other small books of micro prose and prose poetry. His writing has appeared in academic and literary journals throughout the U.S., Europe and Asia. He is a two-time nominee for the Pushcart Prize and Best Microfiction series.
He is a fine art painter with a growing base of collectors. His work has been featured in juried exhibitions and gallery shows across the United States. You can find his books and art at www.thaddevassie.com.
If you want more of his story — or help articulating yours — let’s connect.